One studio,
two cities.

People assume one of our cities is the real one and the other is a satellite — that London is the headquarters and Nairobi is the back office, or the other way round. It is neither. We work in Nairobi and London because the work is better when it is looked at from two places at once.

Two cities, two ways of seeing

Nairobi brings sharpness and speed, and a generation of designers and engineers working at the front of one of the most interesting creative scenes anywhere right now. London brings depth, institutional clients, and a different, older set of conversations about what design is for.

Neither is the headquarters. Both are the headquarters.

A brand built only in London tends to sound like every other London brand. A product built only in Nairobi can miss the slow, sceptical scrutiny that a London boardroom will put it through. Run the same problem past both, and the weak parts show up early — while they are still cheap to fix.

One studio, two time zones

In practice, the studios are one studio: the same tools, the same standards, the same arguments. Clients in either city get the whole of it, not the local half. The only thing that changes is the time of day we answer your email — which, when you are building something that matters, turns out to be a feature.